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The various ingredients used to make bitters and distill spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. Sazerac Rye Whiskey symbolizes the tradition and history of New Orleans. Rye Whiskey dates back to the 1800’s, around the time when saloons, veiled as Coffee Houses, began lining the streets of New Orleans. It was at the Sazerac Coffee House on Royal Street where local patrons were served toddies made with Rye Whiskey and Peychaud’s Bitters. The libation became known as the “Sazerac” and America’s first branded cocktail was born. Rye Whiskey dates back to the 1800s, around the time when saloons, veiled as Coffee Houses, began lining the streets of New Orleans.
The Sazerac House Is A Fabulous Museum, Bar and Distillery All Rolled Into One
The Imperial Cabinet Saloon is 3,500 square feet of classic New Orleans charm. Located on the fourth floor, the space comes complete with incredible views of Canal and Magazine Streets, an authentic antique bar and plenty of room for entertaining. The open concept space makes it ideal for groups of up to 300 people.
A deep history of global connections
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Take a tour around this magnificent museum and find out how your favorite drinks are made with the help of expert bartenders and masters of liquor. You can also taste a range of whiskeys, rums and more at their popular liqour tasting sessions. Learn all about the history of the iconic Sazerac Company, wander around their famous distillery and hear tales about the historic French quarter and more at this iconic multi-purpose venue. Admission is complimentary, but advance tickets, available on , are required. Simulations of the original Sazerac Coffee House take visitors back in time to the 1800s where frequenters would sip on liquor often paired with a coffee or two.
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The history of the Sazerac is hazy
At the time of the groundbreaking, the CEO said it would be a $50 million project. But the Sazerac, designated by the Louisiana legislature in 2008 as the city's official cocktail, is what locals order at the end of the day or at the start of a big meal. Most bartenders, however, handle with less drama the business of washing the glass with absinthe and avoid spraying walls and customers with high-proof booze. Find a New Orleans bartender with a flair for theater, and when you order a Sazerac cocktail they will dash absinthe into a glass, toss it spinning into the air and shout the name of the drink. Empty the whiskey/bitters/sugar mixture from the second glassinto the first glass and garnish with lemon peel.
Explore interactive exhibits, enjoy complimentary samples and experience something new on every visit. The Sazerac House is an immersive spirited experience with complimentary samples along the tour route. From our bottle to your glass, enjoy the recipes of some of our favorite drinks. Over 450 of the world’s most extraordinary brands are part of the Sazerac family. We’re proud to create spirits, cocktails, and experiences for every taste and occasion for people all across the globe. Our spirits are created at some of the world’s best distilleries and they’re waiting for you.
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Named after the New Orleans bartender who first used rye whiskey in the Sazerac Cocktail, this uncut and unfiltered Straight Rye Whiskey is bottled directly from the barrel, just as it was over a century ago. Full of rich flavors, this authentic American rye whiskey is a symbol of the timeless history of New Orleans and the legacy of Thomas H. Handy. Made at our esteemed Buffalo Trace Distillery, Jim Murray’s Whisky Bible named it Rye of the Year and World Whiskey of the Year. Sazerac De Forge Et Fils Cognac lands in New Orleans and soon becomes a popular local drink, in turn leading to various iterations of the Sazerac House. In October 2019, the Sazerac cocktail got a home on New Orleans’ Canal Street called the Sazerac House. The three-story museum space is like a Disneyland for the over-21 crowd filled with virtual bartenders, a working still and — perhaps the biggest draw — free samples of cocktails and liquor.
The distillery produces many alcoholic drinks including Sazerac Rye Whiskey, a tasty liquor that New Orleanians love, but why is it famous? Well, the drink blends spicy and sweet flavors that are said to dance on your tongue, so it’s no wonder why locals love it so much. To see how the drink is made, take a tour around the 60-inch diameter, 500-gallon Vendome Copper & Brass Works – a huge distilling machine that churns out the good stuff.
Our Culture Sazerac Company
No matter which story of the Sazerac you defend, the Cognac version does make a lovely drink. If your group is 10 or more people, please contact our event team. If your group is less than 10 people, book your tickets at tickets.sazerachouse.com. Reservations must be made five days in advance of your tour or tasting date for groups of 10 or more. Explore pairings and tasting notes of our wide variety of spirits.
Private tastings have a capacity of 20 people (limited to 8 people during COVID-19 restrictions). No outside food and beverages are allowed in The Sazerac House, but you’ll enjoy samples on your tour and can reserve a private tasting. We gladly offer complimentary daily samples for guests 21 and over. Since space is limited for our daily tours and even more limited for our tastings, we recommend that you book your tickets in advance. New Orleans in the 1840’s when Sewell Taylor established his liquor business.
The one and only New Orleans original, Sazerac Rye symbolizes the culture and history of the Big Easy. In the 19th century, industrious farmers and distillers in the heartland of the United States barreled and shipped their rye whiskeys down the great Mississippi River to the bustling, growing city of New Orleans. These spicy and assertive spirits fueled the whiskey culture of New Orleans and established the first American cocktail, The Sazerac. One of the venue’s coolest features is their fully functioning Distillery Exhibit.
A microdistillery on the ground floor will produce Sazerac Rye, a prime ingredient for the Sazerac cocktail, and visitors can see every step of the production process firsthand. One exhibit also doubles as a production room for Peychaud's Bitters, another Sazerac ingredient (and another Sazerac Co. brand). More exhibits focus rum and barrel aging and other facets of the industry. Tools of the trade explaining the history of distilling and serving spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019.
Join us for one-of-a-kind events celebrating the drinks, customs and traditions that make New Orleans special. The Sazerac House is open to all, but you must be 21 years or older to enjoy samples and tastings. Guests under the age of 21 must be accompanied by an adult who is 21 years or older.
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